In my part of the world, pools open Memorial Day weekend. I hope that gives many of you enough time to take advantage of the Swimwear Guides I am so psyched to offer now.
I hope to revolutionize the way women think about swimwear.
If you're familiar with my blog and my style system, you know that I propose that women look best when their dress for their faces, not for their bodies. As far as I know, no one else has made this realization, and I think it's really important to spread the word about this.
As women wanting to look our best, we are encouraged to obsess about the tiny details of our bodies. Are my shoulders the same width as my hips, or slightly wider? Am I an apple or a pear? Are my fingers delicate or just bony?
A lot of us have spent dozens or even hundreds of hours asking ourselves these questions.
When it comes to swimwear, the pressure to scrutinize our bodies so minutely is particularly intense.
I want you to know and believe that it is all utter bull.
If you have a Dramatic face, you'll look your best in a Dramatic suit -- even if the style websites are telling you to disguise your flat bust with ruffles, or choose a suit with a skirt to hide your thighs.
If you have a Romantic face, you'll look your best in a Romantic suit -- even if the style websites are telling you to avoid string bikinis, high-cut swimsuits, and side ties.
Here, see two beautifully busty women, Jennifer Love Hewitt and Kim Kardashian. One strikes a dissonant chord in a bust-emphasizing bikini, because her face is too childlike and sweet.
The other is amazing in a similar top, because of the mature, sexy elements in her face.
Here, see two women in a simple maillot -- Selena Gomez and Jamie Lee Curtis.
Both women have curvy bodies.
But on one woman, the minimalism and geometry of the suit is incongruous with her sexy, impish face. On the other woman, the suit is great -- the clean, stark lines echo the clean stark lines of her face.
I have a ton of Natural in my face, and simple, sporty bikini tank tops are great for me -- even though conventional fashion wisdom tells me I am supposed to inflate my nonexistent bust with ruffles or embellishment.
There's no point in creating for myself the illusion of a sexy bust, when a sexy bust is at odds with my face!
We're taught to zoom in on our bodies and focus on every tiny little detail of them.
But when you zoom out, our bodies are not that different.
And that's how other people look at your body: zoomed out. When you're in a bathing suit, NO ONE is noticing whether your shoulders are square or tapered.
What they are looking at -- what they are zooming in on and examining minutely -- is your face. That's how all of us look at faces, because the human brain is wired to do that.
And if your suit coordinates with your face, that's all people will notice.
I know this is a difficult idea to take in.
When we feel unsafe, we default to what we've always done -- and, for many of us, appearing in a swimsuit feels incredibly vulnerable.
Let me just suggest this:
Try on a suit that I am recommending for you.
Take a pic of yourself in the dressing room, and share it with the friend you know will give you honest feedback. (That's not all of your friends, bless them. Be judicious here. You want real honesty.)
Or just keep it on your phone, and come back to a week later, when you have fresh eyes.
I believe you'll see yourself looking more flattered by a bathing suit that you have been in a long time. Or you'll have a moment in which you realize why you always loved that one particular suit, despite it supposedly being wrong for your "body type."
Here's the first page of the guide for Natural-Classic-Ingenue.
Each guide comes with the following:
The are $11.99.
Try your Swimwear Guide here. Be sure to indicate in a comment to your order which Style Identity you'd like me to send you.
(And if you're not sure of your Style Identity, consider trying the affordable Style Identity Calculator, or investing in a Virtual Analysis.)