A few months ago, a reader asked about perfume recommendations for each of the style identities.
She pointed out that it was difficult to imagine an Ethereal wearing the same fragrance as a Dramatic or a Classic.
The idea fascinated me. In college, I went through a period of obsessing about fragrance -- fragrance families, fragrance notes, and so on. (Any attempt to organize and systematize an aesthetic experience is inherently appealing to me, I suppose! 4w5, anyone?)
I delved back into the world of fragrance and set about to identify perfect fragrances for each of the 63 style identities. I spent hours identifying the perfect fragrance families, notes, concentrations, and genders for each of the 63 style identities.
It was a delightful project, not least because scientists have actually researched how people respond to scent.
Did you know that, just as certain images read as masculine or feminine to our eyes, certain odors read as masculine or feminine to our noses? Odors can also read as light or heavy, sharp or dull, youthful or mature....
Do you see where this is going?
If a person looks like her best self in mature, feminine clothes, it stands to reason that she'll smell like her best self wearing a mature, feminine fragrance. Right?
I'm happy to now be able to offer you a Style Identity Fragrance Guide!
In the guide, you'll find
You may find your favorite fragrance on your list -- or be inspired to try one that's brand new to you.
But wait -- who says you have to smell like you look?
What if I'm an Ethereal Natural, but I want to smell like a Romantic Dramatic on date night? Or like a Classic for my job interview?
No problem! I'll buy a fragrance from the Romantic Dramatic guide or the Classic guide.
And if you know the style identity of friends and family, you can use the guides to buy fragrance gifts that will feel incredibly personal.
I hope you find as much pleasure using these docs as I found creating them.