I believe most of us, men and women, want to be beautiful.
Beauty, though, is in the eye of the beholder. What's beautiful in one place or time, or in one individual's mind, isn't beautiful in another.
For example, the aesthetic of editorial fashion photography tends to value what's unnatural or startling. Models in these kinds of photos are typically styled in a way that disguises or exaggerates, rather than reveals, the natural colors and shapes of their bodies.
Goth culture has its own aesthetic, which prizes a dramatic, unnatural, high-contrast look that's simultaneously romantic and disturbing.
Seasonal color analysis, by comparison, sees beauty in what looks authentic, balanced and harmonious.
Seasonal color analysis is just one idea of what is beautiful. It's not the only one.
That bears repeating: seasonal color analysis is not the only answer to the question "What is beautiful?"
It's my answer, and it may be yours. But in the end it's still just one aesthetic.
(And not everyone even wants to be beautiful, right? Some people couldn't care less, and I'm fine with that and so should everyone else be. Some people just want to look like everyone else. I won't judge that.)
Personal color analysis is for women and men who want to be beautiful, and who see beauty in what's deeply real.
It's for people who want to be strongly present as themselves in their lives.
If you also want to look like your true, beautiful self, well, you share my aesthetic. Find out what season you are.